The University as a Place for Mothers

Reflections from the Mothering, Media, and Childhood Extension Project in Brazil

Authors

  • Maria Collier de Mendonça
  • Carolina Dantas de Figueiredo
  • Camila Infanger Almeida

Abstract

The Mothering, Media and Childhood Extension Project explores the cultural meanings and social representations of motherhood in the media. Our work abides by the Brazilian higher education extension guidelines (i.e., inseparability of teaching, research, and extension; dialogical interactions; interdisciplinarity, interprofessional collaboration; student training; and social transformation) and falls within motherhood, childhood, and media studies. We aim to broaden the public discussion on mothering, media, and childhood from an interdisciplinary perspective. We seek to raise social awareness of the challenges mothers face in universities to encourage the Federal University of Pernambuco (UFPE) administration to develop policies to support academic mothers. Since 2021, we have produced five seasons of radio programs and podcasts for the Paulo Freire Radio Station at the UFPE, audiovisual material for social media, and published book chapters and papers in conference proceedings and academic journals. In December 2022, we met with mothers who were students, employees, and professors at UFPE. The insights raised in this meeting informed the development of an exhibition titled “The University as a Place for Mothers,” which was launched on March 8, 2023, at UFPE. The exhibition shed light on the challenges mothers face in our university. In 2023, we also organized five mother circles and discussed the need for new policy development concerning mothers’ demands in collaboration with the rector’s office and the governance committee in 2024. In 2025, we will participate in the UFPE Parenting Policy Working Group.

Author Biographies

Maria Collier de Mendonça

Maria Collier de Mendonça is a professor in the Postgraduate Program in Social Communication at the Federal University of Pernambuco (UFPE). She has a PhD in Communication and Semiotics (PUC-SP) and was a visiting researcher at York University (2013). Her dissertation explored motherhood in advertising. She coordinates the Mothering, Media, and Childhood Extension Project at UFPE and is a mother of one. Her research focusses on motherhood, advertising, consumer culture, social media, qualitative research, and semiotics.

Carolina Dantas de Figueiredo

Carolina Dantas de Figueiredo is a professor in the Postgraduate Program in Social Communication at the Federal University of Pernambuco (UFPE). She has a PhD in communication (UFPE). She was a fellow at the Center for Advanced Internet Studies (CAIS) in Bochum, Germany (2017). She is a member of the Mothering, Media, and Childhood Extension Project at UFPE and a mother of two. Her research focusses on digital environments and artificial intelligence. 

Camila Infanger Almeida

Camila Infanger Almeida is a PhD candidate (3rd year DPhil) in political science at the University of São Paulo (USP) and a recognized student in the Latin American Centre at Oxford University. She is a member of the Parent in Science Movement and a mother of two. Her research involves the dynamics around inclusive policies within the scientific realm, with a special focus on motherhood-related ones. She is a member of the Public Policy Centre (NUPPs) and she is funded by the Brazilian government agency CAPES.

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Published

2025-03-31

How to Cite

Collier de Mendonça, M., Dantas de Figueiredo, C., & Almeida, C. I. (2025). The University as a Place for Mothers: Reflections from the Mothering, Media, and Childhood Extension Project in Brazil. Journal of the Motherhood Initiative for Research and Community Involvement, 15(1. Spring / Fall), 22. Retrieved from https://jarm3.journals.yorku.ca/index.php/jarm/article/view/40715