Visual Essay

Perspectives on Motherhood, Labour, and Emerging Technologies

Authors

  • Catalina Alzate
  • Angelica Martínez

Abstract

This visual essay traces the concept of “full-time mother” proposed by Gillian Ranson in the first volume of this journal. It connects the concept to contemporary notions of motherhood, concerning how emerging technologies mediate the home and the workplace as prime contexts for mothering. In this visual essay, we think through images and symbols of work, technologies, and spaces using the means of collage and scan art while analyzing and critiquing the contemporary entanglement of motherhood and work, especially as digital technologies (re)produce the mandate that mothers need to excel both at home and at work. Moreover, through technological designs and narratives, we explore how excelling in those two realms is a measure and a standard for so-called good motherhood. The technologies studied and visually depicted include breast pumps, smart screens, and motherhood-related apps. Our visual and analytical exploration leads us to develop the concept of “prototypical motherhood,” a term that we use to refer to the performative role of motherhood as mixed with the dynamics of productive work, which points towards progress, efficiency, and economic growth. In this sense, mothers must work in specific ways to meet certain ideals, promises, and standards. Prototypical motherhood operates as the dispositif, in Foucauldian terms, to frame what is possible for mothers and what mothers are capable of and able to control, so they remain within the confines of the overlapping relationship of care and productive work. We conclude with design provocations to reimagine technology and motherhood, and how this discussion could be extended to the social structures where we live today.

Author Biographies

Catalina Alzate

Catalina Alzate is a Colombian designer, educator, and writer who works on design, technology, and wellbeing, incorporating critical media theory and feminist theory into graphic design and service design interventions. Her work explores the interplay of the biological, social, political and spiritual body in the context of wellbeing and the role of emerging technologies in visualizing and disciplining bodies. Catalina is an assistant professor of graphic design at the University of Illinois at Urbana Champaign.

Angelica Martínez

Angelica Martinez is a Mexican scholar with a PhD in arts, technology, and emerging communication from the University of Texas at Dallas. Her research investigates the impact of emerging technologies on workers’ identities. Her dissertation, The New Work of Motherhood: Technocapitalism and Postpartum Labor, examines the discourses surrounding new technologies aimed at postpartum mothers and their evolving notions of motherhood and labour. She currently serves as the speaker series coordinator at the LaborTech Network.

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Published

2025-03-31

How to Cite

Alzate, C., & Martínez, A. (2025). Visual Essay: Perspectives on Motherhood, Labour, and Emerging Technologies. Journal of the Motherhood Initiative for Research and Community Involvement, 15(1. Spring / Fall), 18. Retrieved from https://jarm3.journals.yorku.ca/index.php/jarm/article/view/40720