Collier de Mendonça M. Elastic Mothers at a Crossroad: A Qualitative and Semiotic Analysis of Motherhood in Advertising in Toronto and São Paulo. JMI [Internet]. 2015 Jun. 2 [cited 2024 Nov. 21];6(1). Available from: https://jarm3.journals.yorku.ca/index.php/jarm/article/view/40248